Search Engine Marketing

Search Engine Marketing

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Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. 

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords

    Author

    Andreas Ramos

    Author

    Stephanie Cota

    Binding

    Paperback

    EAN

    9780071597333

    ISBN

    0071597336

    Label

    McGraw-Hill Osborne Media

    Manufacturer

    McGraw-Hill Osborne Media

    NumberOfPages

    288

    ProductGroup

    Book

    ProductTypeName

    ABIS_BOOK

    PublicationDate

    2008-11-17

    Publisher

    McGraw-Hill Osborne Media

    Studio

    McGraw-Hill Osborne Media

    Search Engine Marketing

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