30-Minute Social Media Marketing: Step-By-Step Techniques To Spread The Word About Your Business

30-Minute Social Media Marketing: Step-By-Step Techniques To Spread The Word About Your Business

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BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

  • Blogging and microblogging
  • Social networking and bookmarking
  • Audio and video
  • E-books and webinars
  • Direct and indirect marketing
  • Brand and relationship building
  • Word-of-mouth marketing
  • Expanding your reach and establishing your position
  • Integrating with traditional marketing
  • Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

    Author

    Susan Gunelius

    Binding

    Paperback

    EAN

    9780071743815

    ISBN

    0071743812

    Label

    McGraw-Hill

    Manufacturer

    McGraw-Hill

    NumberOfPages

    272

    ProductGroup

    Book

    ProductTypeName

    ABIS_BOOK

    PublicationDate

    2010-11-15

    Publisher

    McGraw-Hill

    Studio

    McGraw-Hill

    30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

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